Planet Centric Design

Illustration by Diego Zuñiga

Naturally, because of the increase in population and growing economies, companies have been oriented to use a User Centric Design approach to increase sales and reach broader audiences. Although products are used in most cases by individual users, each user forms part of a society, a culture, an economy, and a planet. In the long run, this kind of approach is unbalanced and unsustainable.  

That is why the design of products and services should move from a User Design approach to a systemic and social perspective. Planet Centric Design offers a solution to create these long-term positive changes.  

Planet Centric Design is a methodology for designing products and services that bring wellness to the world by considering social and environmental factors. As technology grows quickly, businesses can and are taking advantage of it. But now, social, natural, and technological systems are not in sync. However, we need to put them in sync and transition them into a sustainable state.  

It's important not to confuse Planet Centric Design with "marketing greenwashing." Each action needs to be assessed, aligned, targeted and measured. Facing the customers with transparency is critical. Consumers need to know how companies are making the world better. By providing actual measurable impacts, you create more engagement with your current and new customers.  

How can it be used  

The Sustainable Development Goals (SDG) are a collection of 17 interlinked global goals designed to be a "blueprint for achieving a better and more sustainable future for all."  

The idea behind the Planet Centric Design consists of adapting your strategy to target one or more of these goals. Therefore, it is essential to highlight that there's not one pill for all problems. Instead, each case needs to be assessed as unique, and the project scope needs to be adjusted to be realistic.  

If you are interested in learning more about how your company can move toward this design approach, contact us, and we can introduce you to our methodology. 

Have you ever considered how this methodology can bring people together so that we can build more sustainable and profitable businesses?